Who we are

Welcome

  Thank you for visiting Taste and Aroma Strategic Research Institute website. We provide marketing, consulting and content service using “digitalized taste measurement” of foodstuff for clear and straightforward taste information.
  When it comes to defining “taste,” it is not easy as it sounds. Each person has different taste image and sense impression. When describing those images, people mostly state subjective expression. However, expression alone is difficult to communicate about taste with others, who also have their own taste image.
  We believe that by digitalizing taste, it provides consistent taste information, aiding in discussing taste more in depth with others than ever before. It is our mission to be part of people’s endless enjoyment in food and expansion of food culture.
President/CEO
President/CEO
Michihiro Koyanagi