Case ExampleTaste Watch March 2011

Taste Watch is a condensed one page length report with colorful graphs and charts focusing on various food/beverage categories. The report provides alternate view regarding taste and examples of how to use analyzed taste data.

Mayonnaise

Western and Japanese Style Mayonnaise

With its simplicity and tartness, mayonnaise is loved all over the world. In the Western countries, it is a must spread for a tasty sandwich. In Japan, mayonnaise is squeezed on almost any meal, creating the cult followers called "mayo-ra." In this report, the Western style and Japanese style mayonnaise's taste are analyzed.

Umami and Saltiness
Mayonnaise Taste

Figure 1 is a taste plot using saltiness and umami as axes. Mayonnaises analyzed are the Western style mayonnaise, Japanese mayonnaise in both regular and reduced calorie type. The Western style, Antonio's Deli and Best Foods in this case, are circled in blue. The Western products have less saltiness and umami out of all samples. This gives a light tasting mayonnaise suited for accentuating a food being eaten together. Japanese mayonnaise products are circle in red. The regular mayonnaise has strong umami and same amount of saltiness as the Western style. This shows that Japanese mayonnaise has rich and full taste. Japanese reduced calorie type has the strongest umami and saltiness out of all samples. This is balance is to cover its richness lost due to reduced oil from its ingredients.

Radar Charts
Sourness is the Key

Figure 2 are radar charts of Kewpie Mayonnaise and Best Foods Real Mayonnaise. In addition to saltiness and umami used on the taste plot, three tastes (sourness, sweetness, and bitterness/food) are used as axes. The basic taste shape of the two mayonnaises are similar with the exception of sourness. Kewpie Mayonnaise from Japan has strong overall taste compared to Best Foods Real Mayonnaise from the USA. Kewpie Mayonnaise has strong bitterness/food and sweetness, creating complexity and richness. It also has low sourness, which makes the mayonnaise have mild taste. Real Mayonnaise, on the other hand, has lighter overall taste compared to Kewpie Mayonnaise. At the same time, the product also has stronger sourness compared to Kewpie Mayonnaise. This hint of sourness makes the mayonnaise have smooth yet light and tangy taste.