Case ExampleTaste Watch March 2012

Taste Watch is a condensed one page length report with colorful graphs and charts focusing on various food/beverage categories. The report provides alternate view regarding taste and examples of how to use analyzed taste data.

Chu-hai

Taste Preference by Season [Chu-hai]

Japan is known as a country to enjoy all four distinct seasonal changes. There are preferences for each seasonal climate, which includes taste preference as well. In this report includes analysis of seasonal preference of canned chu-hai, a cocktail of soda and sho-chu (distilled alcohol), that constantly changes its design and renewal to meet each season.

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Deliciousness for each four seasons

Above charts are taste data of top 30 selling chu-hai products according to 2008~2009 sale (RDS POS) data. Each average taste output per season is shown in bar charts. [Bitterness (Bitterness/food foretaste)], [Richness (Saltiness)], [Sweetness (Sweetness)], and [Sourness (Sourness B)] are used as taste axes.
 First, [Bitterness] output decreases from summer to fall. Although there are factors such as products available at that moment, dry taste by bitterness is preferred in the spring and summer. As temperature drops and season shifts to the fall and winter, mellow taste is preferred. For [Richness], its output is lowest in the summer. In the fall does not show much difference,but in the winter, [Richness] output is strongest. [Sweetness] is strong in the winter as well, following the summer. This may be due to needs of nutritional intake during season when most energy is used (physical stress on human body). [Sourness] peaks in the summer and decreases in the winter and increase again in the spring and continue a cycle.
 By cross analyzing sale data (such as POS data) and taste data, one is able to see "Selling Taste." Further, by grouping such as season, and age, one can see what taste is considered "delicious" in that group.